Another super zoom is born into the techworld in the form of Fujifilm’s F300EXR.
The Fuji F300EXR has 15x optical zoom with a 24mm lens and a 12 megapixel super ccd EXR sensor.
It uses the EXR sensor that is specially developed by the company. It’s a smart sensor that is good with scene detection and low light shooting. The F300 can choose to use the contrast-detection auto focus method (which is used in point and shoot cameras) and it can use the phase-detection method (employed by DSLR cameras).
The Fuji F300EXR also has the newly developed Hubrid autocfocus, which the company said can be as fast as that of DSLRs.
Other features include a ‘Gyro’ sensor that automatically detects a wider set of camera movements and adapts to lessen shaky images.
The Fuji F300EXR also has manual exposure modes, 360 degree motion panorama and a flash that is dubbed “Super” as it is powerful enough to fill the foreground and background.
Key features at a glance:
• 12 megapixel, ½ ” Super CCD EXR second generation sensor
• Full EXR modes, with EXR auto
• 15x Fujinon lens, 24mm – 360 mm equivalent
• New Hybrid Auto-Focus System (Contrast AF and Phase Detection AF)
• New accurate zoom control with low noise
• Full HD Photo and 720p HD Video
• 3.0”, high contrast (1:1200), 460k dot LCD with Wide View Filter
• CCD Shift Image Stabilisation System using new Gyro Sensor
• Super Intelligent Flash
• Compact size, only 103.5 (w), 59.2 (h) and 32.55 (w)mm
• Ergonomic grip, with slanted mode dial
• Photobook Assist via Star Rating System
• P/A/S/M Exposure Control
• Face Detection, Face Recognition, Pro Focus Mode
• Motion Panorama 360˚
Here are some advance features which Fuji claims are designed for photographers:
Designed for the Photographer
Similar to other high-end FinePix models, the FinePix F300EXR offers five different film ‘modes’ to allow the photographer full creative expression to explore a variety of pre-set colour and contrast modes designed around Fujifilm’s most famous film emulsions. The modes are:
• Velvia/Vivid (for dramatic full saturation colour)
• PROVIA/Standard (for classic ‘neutral’ photography)
• ASTIA/Soft (for gentle, low contrast portraiture and soft, fine, smooth tonality)
• Sepia (for antique, warms tones)
• Black & White (for dramatic monotones)
The FinePix F300EXR offers Program Mode, Aperture-Priority Mode, Shutter-Priority Mode and Manual modes to give the photographer creative control for those difficult or challenging subjects. Auto Release for photos of babies and children
We’ve all tried to take a photo of kids who will just not sit still. A clever new mode on the F300EXR will not fire the camera until the subject looks straight at the lens.
Using Face Detection technology, the camera can ‘recognise’ a front-on face and will quickly take the shot before attention is distracted. It takes all the hard work out of taking pictures of children and is remarkably successful at capturing sharp, high quality shots with minimal fuss.


