Aside from Olympus announcement of a new superzoom digital camera, the company also revealed the price of its latest camera under the PEN line called the Olympus E-PM. It also revealed the VF-3 electronic viewfinder for its PEN series of Micro Four Thirds cameras.
First, let’s focus on the Olympus PEN Lite E-PL3. The PEN Lite E-PL3 will have a US$699.99 price tag and will be shipped in stores this September. Here in the UK the Olympus PEN Lite E-PL3 will sell for £549.99. The camera will come with a kit and it is your choice of M.Zuiko 14-42mm lens or the M. Zuiko 17mm pancake lens.
The second announcement is the VF-3 electronic viewfinder for its PEN series of Micro Four Thirds cameras. It is a lower resolution alternative to the existing VF-2 at 0.97x magnification, 920k dot, rather than 1.15x, 1.44M dot. It offers a 100% field of view and can be tilted by up to 90 degrees.
The VF-3 fits all PEN cameras with accessory port and sells for $179.99.
Here’s an excerpt from Olympus’ statement:
“
The E-PL3 offers something for everyone. Packed with the technology and image quality normally found in a DSLR, it’s the size of a small, portable point-and-shoot camera and can easily travel with you. Its 3-inch, tilting high-resolution LCD screen helps you see high above the crowd to capture amazing stills and HD video of live performances, sports events and more. Easily move to eye-level to capture superb detail of children at play or even lower to the ground to record baby’s first steps or a pet soundly sleeping. Never worry about missing a spontaneous moment because the E-PL3 shoots at 5 frames per second.
Offering the versatility of interchangeable lenses, excellent quality low-light shooting thanks to the camera’s AF Illuminator, a high ISO of up to 12,800, with a blazing fast autofocus system, a
12.3-megapixel Live MOS Image Sensor and TruePic™ VI Image Processor, the Olympus PEN E-PL3 becomes the ultimate travel companion. Discretely document all of the color and pageantry of the city, even in low-light, as you make your way to your next destination.
Staying in for a more relaxed evening at home? Tech-enthusiasts will want to keep the E-PL3 ready by their side to capture friends and family, while showcasing their creativity. Easy-to-use technologies like in-camera Art Filters and image effects empower users to apply their unique artistic vision to images and videos so they can easily share professional-quality creations. Accessing all of the camera’s options is quick and easy with a new intuitive interface.
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