Levi’s Commercial Shot in Canon 5D

Just how heavy duty is the Canon 5D’s high definition video feature? Well it has impressed us before as it was used by House for its season finale.

Now Levi’s Jeans shot a commercial called “Walk Across America” and it used a Canon 5D to capture the video.

The newest Levi’s commercial is pretty cool and the setup for shooting it was pretty practical. The commercial is an impressive stop-motion video of a dude walking through across the cities of America.

The director for the Levi’s commercial is photographer Peter Cote.

According to Cote “”From a technical perspective it was an extremely difficult shoot. Measurement was very key to our success. If our measurement or my framing was not consistent then none of this would have worked”

Cote adds “”Color correction was also difficult,” he adds. It was hard to push anything too far in color correction because the environment changes so much, each of them has a different level of contrast.

For more technical details check the 5D website