Samsung tries to prove it is a digital imaging innovator with the two 12 mega-pixel point and shoot digital cameras — the durable ES73 and the waterproof WP10. According to Samsung it unique selling proposition is the WP10 and the ES73 grant peace of mind and allow users to focus on taking the perfect shot, rather than worrying about damage to the camera.

“Memories can happen at any given moment and in any environment,” said Mr. SangJin Park, CEO of Samsung Digital Imaging. “Further diversifying and expanding the range of digital imaging solutions available from Samsung, consumers can rely on these durable compacts to perform in the most challenging of environments as they’re both built to last and feature packed for the highest-quality result

Samsung WP10

A point and shoot compact camera that is solely waterproof. You can bring the Samsung WP10 at depth of  10m but it is not a rugged camera that has shock proof or freeze proof feature.

Aside from still images the WP10 also offers 720p HD video above or below the water. The WP10 offers image stabilization while recording video and for complete simplicity, it has Smart Auto (Still & Movie) scene recognition technology which fine tunes both video and picture settings for the best possible results.

Samsung ES73

This is what Samsung dubs as a durable compact rugged camera. The Samsung ES73 has an Anti-Scratch Mask that protects the shooter’s casing. Also, its buttons are rubberized to keep unwanted elements such as dust and dirt at bay.

This  is an advanced compact which combines the best of the Panasonic Lumix DMC-LX3, Canon Powershot S90 and Canon G11. It uses Schneider lens like the Panasonic. However, its maximum aperture opening is F1.8, which is one stop more than the F2.0 optics that the Lumix sports. The Samsung camera also has a swivelling AMOLED LCD similar to that found on the Canon G11.

The ES73 offers standard definition, VGA video recording and also features Samsung’s intuitive and easy-to-use Smart Auto scene recognition technology.

Samsung has also incorporated a Smart Night Mode in the new ES73, which will allow consumers to capture sharp, properly exposed images when shooting at night. Typically, a flash can be too bright and wash out one’s subject when used in low-light or night-time settings, ruining what could have been a great image. With Samsung’s new Smart Night Mode, this is no longer an issue as consumers can now increase or decrease the power of the flash to ensure the perfect shot, the way they want, each and every time.

	WP10	ES73
Image
Mega-Pixels	12 mega-pixels	12 mega-pixels
Optical Zoom	5x optical inner-zoom	5x optical inner-zoom
LCD Size	2.7” TFT-LCD (230K pixels)	2.7” TFT-LCD (230K pixels)
Lens	SAMSUNG	SAMSUNG
Movie Mode	1280×720p @30fps / H.264	VGA @30fps MJPEG
Size	3.7” x 2.4” x 0.7”	3.8” x 2.3” x .85”
Special Features	-Water-proof up to 10 feet -5x optical inner-zoom -720p HD video recording -Smart Filter (Lens & Color Effect) -Smart Auto (Still & Movie) -Smart Album -Perfect Portrait System: Beauty Shot / Face Detection / Self Portrait / Smile Shot / Blink Detection/Red-eye Fix -Photo Style Selector	- Durable design (Metal Front Cover, Dust-proof Button-pad & Anti-scratch Mask) - Smart Night Mode - Li-ion Rechargeable Battery - Smart Auto - Smart Album - Perfect Portrait System: Beauty Shot / Face Detection / Self Portrait / Smile Shot / Blink Detection/Red-eye Fix
Availability	Spring 2010	Spring 2010

Check more best digital cameras in our list.