Sony has just released the DSC-W220, a new member to Cyber-shot family, a line that combines powerful imaging features with intelligence to make taking great pictures easy.

“This camera is perfect for customers who forget to change settings to the right scene mode, do not have the time to change settings or do not know what setting to use” said Karim Noblecilla, senior product marketing manager in the Digital Imaging Division at Sony Electronics. “It chooses the correct scene mode, which makes it easy to use.”

The camera’s Special Features include Intelligent Scene Recognition and Dynamic Range Optimizer. The Intelligent Scene Recognition automatically recognizes five scenes—twilight portrait, twilight, twilight using a tripod, backlight and backlight portrait, while the Dynamic Range Optimizer uses a sophisticated technology to determine the best setting in almost any environment.

The W220 camera comes with a 2.7-inch LCD screen and a Carl Zeiss Vario-Tessar 4X optical zoom lens with 30mm wide angle view. The Bundled Picture Motion Browser (PMB) software allows you to quickly organize images on a compatible PC and upload them to the Web. You can search and organize images by event, smile or face.